Your real estate agent will ready your description for listing. But only you know your home the way its next owner will come to know it. Here's how to give your realtor that knowledge.
Meet Your Buyer Through Your Home Description
Many descriptions have similar text, and could apply to a whole neighborhood. Buyers want an idea of what it's like to live in your home. What's your home's relationship to the neighborhood's best perks? For example: What grocery store is within walking distance? Can the route be enjoyably walked?
Each home, no matter how modest, has unique traits that will endear it to the right home shopper. Sure, talk up that kitchen renovation or your new AC, if you have them. But personalize the heart of your description:
- Does a south-facing window stream glorious sunshine into your home every day?
- Does your garden attract butterflies and bees from season to season?
You get the picture. So paint it. Let that perfect audience respond, "Wow. This sounds perfect for me."
What Not to Say When Describing Your Home for Sale
Omit basic data from your description (footage, bedrooms, baths). Those facts already appear in the listing fields. Use your word limit to show off your home's personality instead. At the same time, avoid anything that could oversell your home's features. Be charming, yet be real!
Avoid generalizations. If a certain room is unusually spacious, point that out. Overall, though, your footage and listing price speak for themselves. Rather than announcing an "updated" kitchen or bathroom, specify the enhancement. Let your potential buyers quickly grasp the value of the work you've done.
Avoid even the appearance of exclusivity. Sellers' language, by law, must not discourage buyers on account of their of nationality, race or religion, disability, gender or family status.
Finally, check your description for errors or overused words. Thoughtfulness is the key.
Ready to List, With a Description That Intrigues
Remember to connect the home to its surrounding benefits. Does the property have a nearby walking and cycling trail? Is it near a wonderful park or farmers' market?
As for the interior, think of the aspects that aren't obvious in your photos. Does the new, granite countertop have ogee edges? Is the floor stone imported from Italy? Specify brand names and materials. Your realtor can tag your photos with features, engaging the visual buyer.
What's next? Your real estate agent will handle all final edits, ready the listing, and intrigue that perfect buyer!
About the Author
Pablo Torres
Pablo Torres is a qualified Real Estate Agent with over 10 years experience in real estate sales, due diligence and contract negotiations. Knowledgeable of South Florida neighborhoods. Currently, Pablo focuses his skills on all markets in the Miami metropolitan area.
He has the ability to understand sellers, buyers and renters needs with excellent communication. Fluent in English and Spanish with working knowledge of Portuguese. Pablo has impeccable reputation and a passion for real estate.
He graduated with a degree in International Business from Florida International University (1998) and a masters in business administration from Nova Southeastern University (2003). He had embarked on a career in commercial banking before being driven to switch to one of his passions-real estate.
Dedication, perseverance and punctuality allowed Pablo to sell different types of properties. His expertise with South Florida's cultural diversity has allowed him to sell real estate to both buyers and sellers.
Part of what makes Pablo so successful is his dedication to exceptional customer service and his devotion to their needs, whether they are buying or selling properties. Pablo has many repeat customers who cite his willingness to work long hours to resolve the toughest issues, as a reason why they stick with him. Torres integrity, attention to detail and careful handling of a transaction, exceeds their expectations. Sellers know that Pablo's extensive and personalized marketing strategies, means that their listing is seen by most buyers.
As a real estate professional, Pablo has the tools to represent your interests in virtually any transaction. Pablo's ability to interview, reason and figure out the smallest details makes every successful transaction a seamless process. Pablo is the right real estate professional to hire.
